Bruce Davidson

Founder and Proud Grandfather

Bruce Davidson

Bruce Davidson


Bruce Davidson opened the doors of Davidson & Associates Insurance on March 1, 1990. Before moving his young family to Vancouver, he accrued experience in the insurance industry at an established agency in Reno, Nevada where he received his B.S. in Business from the University of Nevada. Since starting Davidson & Associates Insurance, the agency has grown from a one-man shop to an agency of 14 professional insurance advisers. Bruce, who is a Certified Insurance Counselor (CIC), delights in serving his clients in the role of a trusted adviser. “We have had the privilege of working with some of our clients for more than 25 years,” Bruce says. “That is an honor.” A key aspect of working with our clients is helping them to understand the potential risks that are around them. Protecting loved ones and businesses takes more than a compliance mentality. “Understanding what each policy does and does not provide is a challenge for clients. We simplify that challenge and make it understandable,” he says. “Every day, we see policies afford protection to our clients against financial loss.” Highly involved in the community, Bruce has been an active member of the Rotary Club of Vancouver since 1989, currently serving as on the club’s Foundation Board of Directors, and is a Past President (2005-2006). He has been a member of the Clark College Foundation Board of Directors since 2003 and was previously Chair of the Board (2008-2010). He serves on the Board of Directors of Identity Clark County and is also a member of the Fort Vancouver National Trust Advisory Board. Bruce lives in Vancouver with his wife of 38 years, Lani, and enjoys spending time with their daughter Heather, son-in-law Ram, grandchildren Cole, Eve, and Jude, as well as his son Bryce, who has joined the agency, and daughter-in-law Laurell. He likes traveling, running and “attempting to play golf.”


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