The Safeco Insurance brand you know and trust is now more closely aligned with its parent company, Liberty Mutual. Safeco Insurance was acquired by Liberty Mutual Insurance® in 2008 and retained the Safeco brand name. The Safeco name will be retired in April 2026.

Wondering what the Safeco and Liberty Mutual name change means for your insurance? The short answer: Your coverage, premium, and agent stay the same. The only thing changing is the logo on your bill and the name on your ID card at your next renewal. Read our FAQ below for the quick facts on the 2026 transition.

Safeco is Becoming Liberty Mutual: Your Questions Answered

1. Is my policy or coverage changing?

No. This is a brand name change only. Your policy terms, coverage limits, deductibles, and premiums are not affected by this rebrand. You’ll simply see the Liberty Mutual logo on your documents instead of Safeco's.

2. Will my insurance agent change?

No. We are still your independent agency and your primary point of contact. This transition does not change our relationship with you or our ability to manage your policies. We’re still here to offer the same local advice and support you've always relied on.

3. Do I need to do anything right now?

No action is required. The transition is happening in phases through 2026. You don’t need to sign new paperwork or call us to "switch" anything—the process is designed to be completely automatic and seamless.

Practical Logistics: Billing, Apps, and Claims

• Will I need a new Auto ID card?

You don’t need to request one. Your current Safeco ID card remains valid. When your policy renews in 2026, you will automatically receive a new ID card featuring the Liberty Mutual branding.

• What happens to my online account and app?

For now, continue using Safeco.com and the Safeco mobile app. Eventually, these will transition to the Liberty Mutual platforms. The best part? Your current username and password will stay the same, and all your policy and billing history will move with you.

• Will my billing or autopay be interrupted?

No. Your payment schedule and method (EFT, credit card, etc.) will continue as usual. The only difference you’ll notice is that your bank statement or credit card bill will eventually show "Liberty Mutual" instead of "Safeco."

• What if I have an open claim?

If you’re currently working through a claim, don’t worry. Your claims representative and claim number will stay the same. The internal teams handle both Safeco and Liberty Mutual claims, so there will be zero delay in your service.

Why the Change?

Safeco has been part of the Liberty Mutual family since 2008. By moving under one unified name, they are able to put all their resources—technology, claims support, and financial strength—behind a single, world-class brand.

For you, it means "Big Carrier" stability with the "Local Agency" service you get from us.

Still have a specific question we didn't cover?

Give us a call or send us an email! We’ve been briefed on every step of this transition and are happy to walk you through what to expect on your next renewal.